What if you could do $20,000 per month in sales but you are currently barely managing $7000 because you are too small to be noticed? That is the cost of neglecting the technical side of your ecommerce business. Too many businesses fall short because they fail to invest in professional ecommerce services that will enable them to dominate their market niches and easily capture the sales in those niches. Without the professional e-commerce consulting, you are unlikely to realize your sales potential in the wider market and you remain a small, struggling and underperforming business.
If you are taking your business to the big league, you have to begin thinking big. Part of that involves investing in professional e-commerce consulting services in Fort Lauderdale that will propel your business into a vast market. Here are some tips on how the big players get it right:
Choosing the right domain names
Although the handicaps of bad domain name can be overcome with aggressive online marketing, the fact remains that a good domain name and brand name will take your business far. The domain extension also matters. For businesses in the US, the .COM domain name extension is generally the default branding tool that will be good for your business.
Invest in good web design
Choose the right web design Fort Lauderdale, FL offers and invest in cutting edge, highly functional, feature-rich and professional looking website that is in tune with the times. If you are going to build a robust ecommerce business, it is generally advisable to build it on a Magento platform which is preferred by more than a quarter of ecommerce businesses in the US alone. You can hire professional Magento consulting that can assist you with all aspects of web design and development.
Invest in good product display
This is part of web design but you need a good designer that is highly experienced with Magento or the ecommerce CMS portal that you are using. A good ecommerce web designer can optimize the display experience in order to deliver higher ROIs.
Invest in Good Content
There are various important points to note when it comes to content design for your ecommerce website. The content has to be highly relevant and offer value to your customers. Do not just create generic keyword rich content; go for content that is highly specific and useful which will offer readers what they want. Additionally, the content must be of very high quality.
Have good search engine marketing
SEO and PPC along with social media marketing will be the key drivers of traffic and sales or conversions on your ecommerce website. This is one area where you cannot afford to get it wrong otherwise you are going to waste too much money on ineffectual marketing. Hire a professional e-commerce consulting that gets SEM to help you run highly targeted and laser-focused marketing campaigns.
Get Social Media Right
Finally, make sure you have a robust and highly engaging social media presence, particularly on Facebook pages but also on Twitter and Instagram.
There are the main ingredients that drive e-commerce success, no matter the niche in which you are operating. Hire a Fort Lauderdale e-commerce consulting company to help you realize your big Ecommerce dream. For more details, just visit HTTP://WWW.ADAMHODSON.COM/SERVICES/E-COMMERCE-CONSULTING/